2021
In love of the Manifest Light
The first Al Badr Award and the exhibition of its winning works, with Fujairah Fort lit in green for the Mawlid.
Visual identity
The logo story
The logo
Custom designed typography dominated logo. the organic shape of the word is reminiscent of nature, mountains and the font on the prophets pbuh seal. dot under the letter resembling the full moon
The Tashkeel pattern
TASHKEEL takes in the familiar “harakat muzakhrafa” from the most meritorious act in our religion by reciting the divine blessings on the prophet may peace be upon him. the phases of the moon are also designed within a similar morphic abstraction to suit the same route palette. unseen, contemporary yet classical unique route for the brand
The Maqam pattern
Patterns and motifs inspired by the unique islamic design of al masjid al nabawi, al makam and the designs of sacred grave of the prophet pbuh. adaptaions of the design incorporating the circle of al bader. morphic forms & designs from al rawdah al shareefah.